Person walking in front of colorful poster series that showcases content creators on Twitch IRL on the street

Twitch IRL

2021
Branding
Research & Strategy
Motion Design
UI/UX Design
Awards
2021 Communication Arts Award

ABOUT

Twitch IRL champions everyday people by creating a platform for them to share their personal interests through live-streaming. People broadcast their real lives, including their weekends spent painting landscapes, their amateur comedy, or their budding skills as musicians. Currently on Twitch, gaming livestream remains the prominent form of content, and it’s because there’s no space for anything else. I saw an opportunity to invite creators of all kinds, outside of gaming, and create a safe space where people can share their interests globally.

Logo Animation

Handdrawn Logo Animation GIF

Brand Identity

→ Colors
→ Brand Attributes

Poster Identity

Poster series with black, cream and pink posters showing illustration style of Twitch IRL
Person walking in front of colorful poster series that showcases content creators on Twitch IRL on the street

Mobile & Web

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