The GIST is a women-founded and operated sports media brand that’s leveling the playing field in sports. To modernize and elevate the brand, ilovecreatives Studio landed on an energetic, editorial, and playful brand identity. The goal of the overall branding was to level the playing field and invite everyone into the sports conversation, not just a traditionally masculine audience. Featuring a fresh and rich color palette inspired by traditional sports colors, but with a twist of playful tones and pops of energy. Together, they create an editorial feel that is passionate about sports news.
